lerica company profile

Company Background
Global Entrepreneurs active in manufacturing and trading activities have come together for setting up a Company whose purpose and objective is to cater to the needs of humanity in times of stress and hardship. During the course of business and supply to many NGOs and Government Organisations in Africa and Asia it was observed that there is a strong need of suppliers who would supply Quality material just what was promised, at a price which is reasonable and in Quantities that are demanded.

There are large number of Global Organizations offering financial assistance, but few enterprises that would stand up to the need of the hour particularly in places like
Bangladesh.

Mission
To maintain high standards in providing Goods by keeping Quality , Cost and Speed of Delivery at maximum priority.

Vision
To help the needful in the critical times of disasters by becoming the fastest relief goods provider in the world.

Executive Profile
The company is promoted by young entrepreneurs who  have set up manufacturing industry thus have strong potential to supply the goods at short notice. Company is fully equipped with the professionals having  thorough experience in core Logistics and supply chain management.

Mr. Niaz Moinudeen, Director and Resident of Dhaka has graduated from Dhaka University. His flagship company, Trade Linkers Limited was established in 1st June of 1976. It is a private limited company registered with the joint stock company Government of Bangladesh. The company initially started with supply of various kind of Defence equipments, Garments and clothing to various NGOs and Government Departments and now has also started Trading and Supply of many Computer Hardware through the office of the Directorate General Defence Purchase, Ministry of Defence, P.R. of Bangladesh.


In 1978, the company became the sole representative in Bangladesh for M/s. Thermax Limited, India for marketing of all products in Bangladesh, such as package Boiler, Thermic Fluid Heaters, Absorption Chillers, Water Treatment Plant, Effluent Treatment Plant, and Water Treatment Chemicals.

So far, 900 Nos. of Package Boilers sold in Bangladesh, over 150 Nos. of Absorption Chillers. Today Thermax controls 70% of Boiler market in Bangladesh simply because of efficient and timely after sales service activities. M/s. Trade Linkers Ltd, employees about 25 Technical and Commercial personnels for its operation. Besides exclusively representing Thermax Limited which has turnover of over US $ 100 million, Trade Linkers- flagship company of the Group who has promoted Lerica Trading (Bangladesh) Pvt. Ltd., also has Agency Agreement with the following Companies.

1.ThyssenKrupp India Limited: Manufacturers of Cement Plant, Sugar Plant and Bulk Handling equipments
2. Thermax Babcock & Wilcox Ltd: A Joint Venture Company between Thermax
India and Babcock Wilcox, USA. Manufacturers of large package Boilers, Exhaust Gas Boilers, Heat Recovery Steam Generator.
3. The Raymond Woolens Mills Ltd, India: Manufacturers of Woolen Blankets and Woolen Fabrics. (Raymond is a 100 million USD company)
4. Johnson Screens, USA/ Australia / India: Manufacturer of Stainless Steel Screens (Strainers for Oilwell, Gaswell and Waterwell).
5. Representative for C.N. Romtegnica, S.A. Romania in Bangladesh.

With the passing of time, Company gained reputation as one of the leading Trading, Import & Export Firm in Bangladesh.

Other than
Bangladesh the Group also has offices in UAE, China and India and is associated with various firms of China, Europe, India and Africa.

 

 Main Service Products

Trading and Supply, Import and Export of all goods generally required by various local and international organisations and NGOs for relief operation and humanitarian needs.


Active in distribution and supply of relief materials/aids of all kinds including

Consumer Goods
  • Consumer Durables
  • Consumer Durables
  • Computer Hardware and Software including IT equipments
  • Electrical Items
  • Office Furniture and Stationeries
  • Medical Equipment Supplies
  • Textiles/Clothes/Blankets
  • Tents/Tarpaulins/Plastic Sheets
  • Utensils – Aluminium/Steel/Plastic
  • Plastic Bucket/Jerry Can/water tanks and other Plastic items
  • uPVC pipes/HDPE pipes
  • LLDPE/HDPE water tanks
  • Umbrella/School Bags/Torches/Batteries and other miscellaneous items
  • Educational Kits/Pencils/Eraser/Sharpener/Note Books/Duster/Black Boards/Display Boards and other educational items
  • Family and Emergency Kits – tailored to suit the Clint requirements
  • Water Pumps/Treadle Pumps/Handpumps and other related items
  • Water Purifiers/Water Treatment Tablets such as Chlorine Tablets/Halozon Tablets and NaDCC tablets.
  • Sanitation and Hygiene Equipments


and many other types of relief operation supplies which are delivered on time and at the most reasonable costs.
 

And many other types of relief operation supplies which are delivered on time and at the most reasonable costs.